Means for advertising wares



J. G. DAVIES MEANS FOR ADVERTISING wAREs Feb. 2z, 11927. 1,618,863v

Y Filed Nov.1s 1925. 2 sheets-sheet 1 ifm Filed Novla 1925 2 'Saman-sheetl 2 fam 7.

Vcation of pressure to the sign and its contained letters or symbols, so that a fiush surface is presented.

The letters or symbols 13 are of a color or combination of colors contrasting with that ofthe display strips 6, and distinctive, novel and inlaid effects are thus obtained, such as will cause the attention of" the public to be attracted.

The several spaces 7 in a fioor covering are preferably vof the same dimensions and configuration in order that advertising signs can be interchangeably fitted therein, and similarly the spaces in a counter fixture are 0f the same dimensions in order that the counter display signs can also be fitted for interchange when desired. Y According to the adaptation illustrated in Figure 7,V advertising' signs 6 having backing sheets l2 are applied t0 the upper surfaces of a shop-counter in spaced relationship, whilel those .signs arranged on the front faces of said counter resemble raised panels. The advertising signs or display strips are prepared as hereinbefore described with the stamped and fitted letters and/or devices of the saine material as said strips, but of contrasting color or colors, and said signs are inserted and afiiXed in rectangular frames 14 formed Vby the jointing of rails 2 having inward flanges 3 and afiiXed by screws to said counter. Y

What I do claim is Y An advertising structure, comprising a floor-covering sheet of fleXible,'n0n-meta1lic material having an elongated opening therein and adapted to be secured toa floor; rails secured to the fioor and defining the marginal outline of said opening; a plurality of spacing members set transversely in said opening and engaged at their ends with opposite rails; and a plurality of display strips fitting conformably in the spaces between the rails and spacing members with their outer faces flush withthose of said members and the covering sheet; each display strip being formed with apertures so I shaped as to conjoint-ly constitute advertising indicia and in which are fitted lling members corresponding in shape t0 the individual elements of such indicia; the covering stripand the several display strips being of the same material and color, and the filling members having an appearance sharply contrasts with said sheet and strips.

In testimony whereof I affix my signature.

JAMES Geenen Davies. Y

which v 

